In its fourth quarterly report of 2010, the UCLA Anderson Forecast predicts "modest growth and distressingly high unemployment" for most of 2011, with an acceleration of growth late next year that will gradually lower the unemployment rate. California's come-back looks similar; the state must re-employ 1.3 million workers just to get back to pre-recession levels, and create new jobs for all of the new job seekers entering the workforce over the past several years. According to the forecast, 2011 employment growth will be only 1.6 percent, with the majority of it coming in the latter part of the year.
This means that employers are expecting a lot from the lucky ones who are actually pulling a paycheck-having the knowledge and skills for various tasks, juggling multiple responsibilities, and contributing to the company's bottom line. Employers will have to find creative ways to keep the talent that they've worked so hard to acquire. Elon Musk, co-founder of PayPal and CEO of SpaceX and Tesla Motors, said, "If you're the CEO of a company, you have to work your bloody (bleep) off. If you combine that with a terrible economy, that just makes the job even harder, it's been a really gruelling several years."
When times get tough, employee training is one of the first expenses to be cut within a company, yet over time, employers feel the effects. Skill atrophy sets in, especially among workers who have been out of work for over a year. As employers push for greater productivity with less labor, the need for highly trained talent will be critical.
This is where our EWD programs and services can help businesses greatly. We leverage every available funding stream to deliver cost-effective workplace training solutions that yield high results for your investment dollar.
In our GROW California newsletter, you'll see firsthand how we've helped businesses across California get a great return on investing in building the knowledge capacity of their workforce, including the skills and strategies of small business owners.
Our commitment to you in 2011 is to continue to leverage resources, so that you can focus on what you do best-running your business successfully. For a no-cost consultation on how we can help your business grow, go to www.cccewd.net
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